Executive Vice President - Chief Customer Officer/Chief Marketing Officer
Ms. Davids has served as EVP - Chief Customer and Marketing Officer at Rent-A-Center, Inc. since February of 2018. Ms. Davids served as Senior Vice President - Chief Marketing Officer for Direct General/National General Insurance from 2013 to 2018 with responsibility for the web channel development as well as marketing strategy and execution. Prior to 2013, Ms. Davids served in the senior most Marketing role at Rent-A-Center, Inc. for 15 years. Ms. Davids’ experience includes 3 years with an advertising agency and 4 years at a regional rent-to-own company prior to joining Rent-A-Center, Inc.