PLANO, Texas--(BUSINESS WIRE)--Jun. 17, 2014--
Rent-A-Center, Inc. (NASDAQ/NGS:RCII), the nation’s largest rent-to-own
operator, today announced the appointment of Mike Case to vice president
of marketing strategy and insights. Reporting to Rita Bargerhuff, senior
vice president and chief customer officer, Case is charged with the
global administration of customer insights/market research, marketing
analytics, business innovation, customer relationship management (CRM)
and loyalty.
Mike Case, Vice President, Marketing Strategy and Insights (Photo: Business Wire)
With over two decades of leadership experience in marketing and a strong
mastery of CRM, Case is uniquely qualified for the post. Recently, Case
served as vice president marketing and senior loyalty officer for La
Quinta Inn & Suites where he was responsible for the strategic
development, execution and management of the hotel chain’s loyalty
program. Additionally, he managed its direct marketing and
customer-level analytics. Earlier in his career, Case held leadership
positions in organizations such as American Airlines, Brierley &
Partners, Sage Telecom, First USA Bank and Virgin America.
A Dallas-area resident, Case earned a Master of Business Administration,
with a concentration in financial management, from the University of
Texas at Austin and a bachelor’s degree in finance/MIS from Texas State
University.
“Mike brings vast marketing, loyalty and CRM experience to an important
role,” said Bargerhuff. “We’re delighted to have him on board.”
Rent-A-Center, Inc., headquartered in Plano, Texas, is the largest
rent-to-own operator in North America, focused on improving the quality
of life for its customers by providing them the opportunity to obtain
ownership of high-quality, durable goods such as consumer electronics,
appliances, computers, furniture and accessories, under flexible rental
purchase agreements with no long-term obligation. The Company owns and
operates approximately 3,170 stores in the United States, Canada, Mexico
and Puerto Rico, and approximately 1,355 AcceptanceNOW kiosk locations
in the United States and Puerto Rico. Rent-A-Center Franchising
International, Inc. (previously ColorTyme, Inc.), a wholly owned
subsidiary of the Company, is a franchisor of approximately 180
rent-to-own stores operating under the trade name of “Rent-A-Center,”
“ColorTyme,” or “RimTyme.” For additional information about the Company,
please visit www.rentacenter.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140617006726/en/
Source: Rent-A-Center, Inc.
Rent-A-Center, Inc.
Xavier Dominicis, 972-801-1988
Cell:
214-708-7980
Xavier.Dominicis@Rentacenter.com